The Work Crowd and Hanson Search recently hosted a joint roundtable at The Ivy Club in London, bringing together senior communications and corporate affairs leaders from across the global logistics and supply chain industries. The latest in our series of sector-focussed briefings, this edition saw robust discussions around the UK budget, the role of technology in business and sustainability priorities. The conversation provided some fascinating insights into how organisations can navigate complexity and position themselves for future growth.
There were universally-held concerns at the table about the recent UK budget, particularly its impact on economic confidence and long-term stability. Guests pointed to rising debt, limited transparency and a lack of decisive financial planning as key issues to combat in the months ahead.
There was consensus that short-term political thinking continues to overshadow the need for more significant structural economic reform. Leadership speculation was seen as distracting from long-term priorities, weakening business confidence and investment. With low growth exacerbated by a landscape of rising costs and ongoing uncertainty, many organisations are increasingly exploring opportunities in faster-growing international markets outside the UK.
The pervasive & growing influence of technology in business and boardroom alike saw leaders reflect on how digital tools are reshaping operations, communications and decision-making. They noted improvements in efficiency and analysis, enabling teams to focus more on strategic work. At the same time, however, there was a clear recognition of the need for balance. An over-reliance on technology was seen as a risk to critical thinking and core skills, particularly in younger cohorts. In recruitment, there were also justifiable questions about whether automated systems can fully assess leadership, judgement or cultural fit. The consensus around our table was that technology should complement, not replace, enduring human expertise.
The status quo for corporate sustainability emerged as a major talking point, particularly as economic pressures influence organisational priorities. Indeed, many businesses that previously set ambitious environmental targets are now reassessing these, while budget constraints and rising operational costs have led some to scale back sustainability initiatives in favour of short-term business resilience.
Ou guests noted that while sustainability remains important, investment decisions have become more pragmatic of late. Boards and investors continue to drive environmental expectations but there is growing caution around allocating sizeable budgets. International frameworks, from carbon pricing to regulatory requirements, were seen as key factors shaping future progress. Several leaders contrasted the UK’s fragmented approach with countries that adopt more consistent, long-term strategies.
Customer behaviour also presents a challenge. Although consumers want sustainable products and practices, they are often unwilling to absorb additional costs. This gap between environmental ambition and commercial reality is prompting organisations to reconsider how sustainability can be embedded in a way that supports both purpose and performance.
An overriding message throughout the morning was that although the UK faces almost unprecedented pressures across fiscal policy, technology and sustainability, there is still significant potential for innovation and growth. Organisations that combine strong leadership with long-term planning and a willingness to adapt will continue to be well-placed to succeed. That success will rely on clarity of purpose, close collaboration and a focus on resilience, helping businesses to navigate uncertainty and continue to move the needle.
Our thanks to all our guests for their significant contributions to this event.
Ben Mitchell is Head of Interim at The Work Crowd, working with businesses to find flexible solutions and helping consultants build rewarding portfolio careers.
The Work Crowd is an award-winning platform connecting organisations with vetted freelance and interim experts in Marketing, Communications, Digital, Events & Public Affairs. With a global network and local industry expertise, we make finding the very best freelance, fractional and interim talent fast, simple and effective.