When I graduated from Edinburgh University I knew I wanted to work in either PR or journalism. My first job was at Hill & Knowlton where I started right at the bottom of the ladder as a Junior Account Executive.

From H&K I then went to work for The Times where I worked on the news desk, which I loved! However, I quickly realised my passion was for fashion and jewellery! After nearly a year at The Times I decided to return to PR and took the role as Head of PR for British fashion designer Caroline Charles.  A few years later joined the fabulous fashion team at yellowdoor and latterly joined Halpern where I headed up the fashion team as an Account Director.

In 2010 I decided to take the plunge and set up my own business.  After nearly 10 years in PR, I decided I wanted to have a bit more of a work / life balance. It was quite a big decision to leave the security of a full time job but I had lots of support and encouragement from friends and family. I started out as a freelancer and then found I was being approached directly by some exciting new brands looking to launch such as Lucy Choi London and so I went for it and haven't looked back since!

There are many benefits of running your own business and freelancing. Working for yourself you have to keep motivated and make sure you network as much as possible. You also have to be flexible and approachable. I work in exactly the same structured way as I did in agency and do my best to deliver the same quality of service and results to my clients.  On the plus side, I find I have a lot more flexibility, I can choose who I work with and how I run my day and my diary.  The downside is that the buck stops with you, you don't get paid sick leave or paid holidays and as I mostly work from my home office it's often hard to stop! That said I love what I do, I still love the thrill of opening a magazine or newspaper and seeing my clients in there!