Posted in Top tips, Tools & Advice,
Social media has become a significant component of how businesses operate, communicate, and expand. In 2025, it's more than just a platform for sharing posts; it's a full-scale hiring ground for skilled professionals.
If you're trying to figure out where to start or how to build a long-term career in this growing field, you're in the right place. This article walks you through the roles that are in high demand, the skills employers want, and how to position yourself to succeed.
Social media continues to grow because it connects people instantly, reaches large audiences, and drives real results for businesses. Currently, brands of all sizes, from startups to global corporations, rely heavily on platforms like LinkedIn, Instagram, and TikTok to speak to their customers.
This shift has created a wide range of job opportunities. Companies now hire full-time employees, freelancers, and consultants to manage content, build communities, drive engagement, and make smart decisions using data. New roles also continue to emerge, offering professionals the chance to specialise and grow.
As a result, social media careers are no longer limited to marketing departments; they're relevant across nearly every sector.
If you're considering a career in this field, it's helpful to understand which roles are currently in high demand.
This role focuses on producing visual, written, or video content that captures attention and aligns with a brand’s goals. Whether it’s short-form videos for TikTok or carousels for Instagram, companies want creators who understand trends and know how to engage an audience.
This is a more strategic role that involves planning campaigns, managing daily posting schedules, and overseeing brand communication. Social media managers are responsible for keeping everything organised and making sure content supports the broader business strategy.
For those who prefer working with data, this role involves tracking performance metrics, studying user behaviour, and reporting on what’s working (and what’s not). Analysts help teams improve performance using real insights.
More professionals are working independently or remotely in 2025. Businesses frequently hire freelancers for content, consulting, or platform management, offering flexibility and varied projects. In fact, freelancers are in high demand across industries, especially in digital roles, making social media a perfect entry point for those looking to break in on their own terms.
Social media work varies depending on the platform, the audience, and the type of business. Understanding this can help you focus your efforts and build the right experience.
Other sectors like healthcare, real estate, fitness, and finance are also expanding their social media teams, creating even more opportunities for professionals with the right skills.
B2B companies often focus on relationship-building and thought leadership, while B2C brands are more likely to run fast-paced, high-volume campaigns. Both models offer unique challenges and valuable experience.
Getting hired in a growing industry means being able to show why you’re a great fit. In social media, that comes down to your skills, the tools you use, and the personal brand you build.
Employers often look for:
Having hands-on experience with tools like Buffer, Hootsuite, Later, or Canva can make a strong impression. It also helps to stay updated on trends in short-form video, influencer partnerships, and artificial intelligence tools used to speed up content creation or automate reporting.
Your social profiles reflect your knowledge and experience. Posting your content regularly, sharing industry updates, or commenting on trends can show recruiters that you understand the platform and can use it professionally.
Once you’re confident in your skills and knowledge, the next step is finding the right opportunity and applying in a way that helps you stand out.
Social media roles don’t always require formal experience. If you’ve built a personal brand, run your projects, or volunteered to manage a friend’s business page, include that. Use relevant keywords from job descriptions so recruiters understand the value you bring.
If you're just starting, consider internships, freelance projects, or even managing a local business’s social media for a small fee. Every project you complete helps build your portfolio and gives you examples to talk about in interviews.
It’s helpful to apply to companies that align with your interests and values. Research their content, tone of voice, and audience before applying. When writing your cover letter, explain how you can help them grow based on what you’ve learned.
Social media employment opportunities in 2025 are growing quickly, and there’s space for professionals at all experience levels. Some of the most popular roles include content creator, social media manager, and freelance consultant.
If you want to succeed, focus on building practical skills, learning key tools, and creating a clear online presence that shows what you can do. With the right preparation and a smart approach, it’s entirely possible to find meaningful work in this space.
Ready to make your move? Explore freelance social media projects on The Work Crowd and Join us now to connect with businesses seeking skilled talent. Your career in social media starts today.
What are the best entry-level jobs in social media?
Social media assistants, content creators, and community managers are great starting points.
Do I need a marketing degree to work in social media?
No. While a degree can help, most employers care more about your experience, skills, and results.
What platforms are most important for job seekers in 2025?
LinkedIn is key for finding jobs. TikTok and Instagram are useful for building a personal brand and getting noticed.
Can I work in social media without prior experience?
Yes. You can start by creating content, managing your accounts, or helping small businesses build theirs.