Join The Work Crowd and 
PRCA for for a focused 
30-minute discussion on 24th September at 1:30 pm, exploring how 
AI is reshaping communications, PR, and Marketing. 
 
Our expert panel features:
- 
Stuart Bruce – Internationally recognised PR futurist and consultant, advising organisations on enhancing communications performance through AI, technology, data, analytics, and measurement.
 
- 
Ben Mitchell – Head of Interim at The Work Crowd, former journalist, and ex-Head of Communications, bringing a unique perspective from both agency and in-house roles.
 
We’ll also share highlights from exclusive interviews with in-house communications and marketing professionals on how they’re integrating AI into their work, from content creation and campaign management to analytics and strategy.
 
Expect to learn:
- 
Where AI is already delivering real value - and where it’s over-hyped
 
- 
Tools and platforms being adopted in comms and marketing teams today
 
- 
Practical challenges of implementation — from ethics to workflow integration
 
- 
How AI is influencing team structure, skills, and decision-making
 
A short, sharp session designed to give you actionable takeaways and a clear view of where AI is taking the industry next.
 
📅 Date: Wednesday 24th September
🕜 Time: 1:30 PM
📍 Location: LinkedIn Live
This event has now taken place - you can read the key takeaways here.