PR has changed a lot over recent years. One thought of as a one-trick pony, it’s rapidly become a marketing tour de force. And done right, it can redefine your brand.

Understanding where to begin is just as crucial as understanding how to begin. In celebration of the successful launch of our new PR Toolkit, "An Introduction to PR," we hosted a masterclass event to provide insights into the fundamentals of exceptional PR. This event covered topics such as identifying a compelling hook, establishing valuable industry connections, and determining the necessary investment to achieve your desired outcomes.

Missed the Event? Watch the Recording Now!

During the masterclass, we had the privilege of hosting Gina Hollands, the owner of Hollands Associates PR consultancy. She shared her invaluable on-the-ground experience, including:

• Realistic expectations for your first year in PR
• The significance of crafting a PR strategy
• Why strategy and meticulous planning are essential
• The realistic level of involvement and time commitment required from you
• When it's a prudent decision to invest in PR (and when it's not)

With 20 years of experience in PR, Gina now operates her own PR agency, Hollands Associates. She specializes in working closely with startups, scale-ups, and SMEs across various industries, including technology, charity, and education.

Our new toolkit, "An Introduction to PR," was officially launched on October 4th. If you missed the event but are interested in gaining early access to the download, click here to be among the first to receive a copy.