Event | 14 Feb 2024

MEPRA Academy: Unleash the Future of Marketing - AI Tools for Marketing and Content Creation

Posted in Business, Marketing, Digital, Top tips, Tools & Advice, Learning, Events, UAE,

As we navigate the ever-evolving digital landscape, it’s crucial to understand the transformative role of AI in the realm of marketing and the cutting-edge technologies that are reshaping the marketing industry, poised to revolutionise the way we conceive, execute, and optimise our content creation and marketing strategies. AI isn’t just a tool; it’s a catalyst for innovation and a strategic imperative for forward-thinking marketers.

On February 14th, The Work Crowd and The Middle East Public Relations Association - MEPRA hosted an online workshop discussing "Next Level Marketing: AI Tools for Marketing and Content Creation."

Topics covered:

How to think about Marketing and Content Creation

  • Explore the fundamental shifts in marketing and content creation strategies.
  • Understand the evolving landscape and emerging trends.

How AI can help you do these better

  • Dive deep into the ways AI is transforming marketing and content creation.
  • Learn about the advantages AI brings to strategy development, execution, and optimisation.

LIVE DEMO – Multiple Tools

  • Experience the power of AI in action with live demonstrations.
  • Get hands-on with cutting-edge tools that will reshape your marketing approach.

Evaluating the Landscape of Tools

  • Gain insights into the diverse range of AI tools available.
  • Learn how to assess and choose the right tools for your specific needs.

Recommended Top Tools & People to Follow

  • Top tools, key influencers and thought leaders shaping the future of marketing and content creation.

Mirjana Dejanovska, Head of Talent Customer Success MENA at The Work Crowd


Eldad Sotnick-Yogev is a seasoned Performance Marketer/Fractional CMO with 20+ years of experience specialising in marketing operations, AI adoption, and scaling revenue-generating campaigns for large Fortune 500 companies, startups and scale-ups. Some of the companies he’s worked at include: Synthminds.AI, Huawei, Eurosport, Neo@Ogilvy and Mindshare Worldwide. His passion lies in harnessing the power of artificial intelligence to elevate marketing and content creation strategies. He firmly believes that AI is the key to unlocking growth opportunities in today’s rapidly evolving landscape. From Generative AI to intelligent chatbots, GPTs, and data analysis, learn hands-on how to leverage AI-driven insights and automation to gain a competitive edge in the future of marketing.

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