Jobs | United Kingdom
Freelance PR Specialist – Food Brand Launch UK
Applications closed
Posted Date: 03/09/2025
Industry Sector: PR and comms
Location: United Kingdom
Market Experience: United Kingdom
Contract Length: To discuss
Salary: £ 150 - £ 1 500
PR Role & Responsibilities
Freelance PR Specialist – Consumer Brand Launch (Chilled Tapas)
Overview
We are an established UK ready meal manufacturer (B2B, £15m+ annual turnover) now launching a new D2C brand offering restaurant-quality chilled tapas for at-home entertaining and food banquets.
We’re looking for a PR consultant or freelancer to help launch the brand to UK consumers, drive awareness, and build excitement across press, influencers, and social media.
About the Range
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Chilled, premium tapas dishes: patatas bravas, gambas, meatballs, chorizo, salt & pepper chicken, and more
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Delivered direct to the consumer
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Each order includes glazed earthenware bowls for an authentic dining experience
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High-quality ingredients sourced in collaboration with trusted suppliers
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Exceptional value, restaurant-quality food at home
What We Need
We’re seeking a PR professional to:
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Develop and execute a launch PR plan
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Drive media coverage in consumer food, lifestyle, and entertainment titles
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Manage influencer outreach and sampling (samples and content support available)
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Support social media efforts alongside our in-house team
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Help shape storytelling and brand messaging for launch
Ideal Profile
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Experience launching D2C food or FMCG brands
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Strong network of lifestyle and food press and influencer contacts
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Creative and hands-on, able to hit the ground running
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Available to support pre-launch and launch phase in the coming weeks
Additional Info
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Website launching soon
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Social handles being established
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In-house sales and marketing team in place to support roll-out