The Work Crowd hosted a virual event together with PRCA's Next Gen focused on "The Art of Crafting a Successful Campaign." Maria Jordan, Global PR specialist and founder of Fireflies Management, a freelance PR agency shared her insights into a groundbreaking global campaign she managed during her tenure with her client MyHeritage, an initiative that continues to make an enduring impact on countless lives today.

Key Insights Shared:

• How to identify a story has global reach that would create change

• Tactics to get international coverage

• How PR created a positive change

• Top tips and tricks for any PR pro

For those who missed this insightful conversation or wish to revisit the discussions, the recording is now available!

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