On September 22nd The Work Crowd hosted a panel event, joined by PR experts from some of the UK’s leading brands, to discuss best practice PR, tips to amplify your success and potholes to avoid.
The role of PR in strategic marketing communications has undergone tremendous change. As businesses focus on digital communications with the delivery and expectation of robust data, PR has had to reconfigure its place within a marketing communications toolbox.
However, there is a huge value for creative PR and story telling. When PR campaigns work well, the impact can outperform all paid marketing activity combined! But what makes great PR? How do you curate a powerful story and ensure it lands with the media and influencers you need to engage? What are the magical ingredients for delivering an awesome PR campaign and crucially what should you avoid to enhance success?
Alice Weightman, co-founder of The Work Crowd chaired the panel featuring:
Feel free to view the recording here for all the insights and key take-aways discussed:
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